Not all digital marketing tactics are equal. Some are more successful than others. What matters is using techniques that are ideal for your company.

Are you interested in marketing techniques that produce measurable results? If so, you’ll need a strategy that focuses on maximizing sales.

Avoid the frustration of digital marketing techniques that don’t work. Time is money, so you want to use the right tactics from the get-go.

Keep reading to learn about three proven digital marketing techniques.

1. Content Marketing

Content marketing involves creating and distributing content. But, it’s much more than writing and posting blogs.

You’ll need to write with the targeted audience in mind. All content needs to be relevant, valuable, and informational. You’ll also need to use search engine optimization (SEO) to ensure your content can be found.

Most importantly, the content needs to promote your brand.

To create engaging content, embrace variety.

Content marketing goes beyond blog posts. To keep readers interested, you’ll want to provide content in a variety of forms, including:

  • Infographics
  • Videos and podcasts
  • Slideshows
  • eBooks

2. Mobile Marketing

Nowadays more consumers use mobile devices to access the Internet. In fact, users spend 40% of their Internet time on a mobile device.

Without a mobile marketing strategy, you’re missing out on conversions. So how can you target these on-the-go consumers?

To begin, your company website needs to be mobile optimized. Other mobile marketing techniques include:

  • In-game marketing
  • App-based marketing
  • Mobile search and image ads
  • Location-based marketing
  • SMS

To pick the best mobile strategy, consider your industry and target audience.

One tactic that works for most audiences is app-based marketing. Don’t have an app for your company? Consider using Facebook Ads or Google AdMob.

3. Social Media Marketing

Social media marketing is one of the most important digital marketing tactics.

Social media usage is growing faster than ever imagined. Facebook has 1.28 billion active daily users. In total, about a billion people use social media sites.

To be successful, tailored content is a must. But content is one piece of the puzzle.

Know Your Audience

Don’t post content just to be active on social media. Instead, create content that people care about.

Providing the right content will drive user engagement and sharing. The more users that share your content, the more likely it is that your company’s content will go viral.

Interaction Humanizes Your Company

Your company will also need to be interactive. Interaction means:

  • Respond to questions
  • Getting involved in conversations
  • Liking posts and statuses

These actions build brand devotion while driving leads and sales.

Find Industry Influencers

Who in your market has authority and a large audience? Find out who these users are and build relationships with them.

As a trusted and authoritative source, you can count on more users to share your content.

Digital Marketing Tactics: Wrap Up

The way of the world today is digital.

Digital marketing is an important piece of a successful marketing strategy. Ensure your company is successful by implementing these marketing techniques.

Want to further your digital marketing knowledge? Want to work with a well-seasoned marketing professional?

If so, don’t hesitate to contact me!