Dan Malgran
Marketing Leader
All posts by Dan Malgran
The Art of Building Marketing from Scratch: Lessons from Year One
When I stepped into my first VP of Marketing role, I thought I knew what prioritization meant. Spoiler alert: I had no idea. Building a marketing function from the ground up is like trying to build a plane while flying it – if the plane was also missing most of its parts and you’re simultaneously…
How to Use SEO in Your Digital Marketing Strategy
Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, and ultimately, your bottom line. Even more important, knowing how…
3 Digital Marketing Tactics That Actually Work
Not all digital marketing tactics are equal. Some are more successful than others. What matters is using techniques that are ideal for your company. Are you interested in marketing techniques that produce measurable results? If so, you’ll need a strategy that focuses on maximizing sales. Avoid the frustration of digital marketing techniques that don’t work….
What Might Be Missing From Your SEO Checklist (and How to Fix It)
Are you looking to drive some quality traffic to your website? Maybe you’re blowing money on Google Adwords or just don’t know how to make SEO work for your business. If you think you’ve got the basics of SEO down, here are six items to add to your SEO checklist to take your strategy from good to…
5 Organic SEO Tips to Implement Today
Can’t seem to make it onto the first page of search engine results? Frustrated by the fact that your site simply isn’t attracting the number of visitors and conversions you want? It might be time to shift your focus to strengthening your organic SEO strategy. Read on to learn 5 organic SEO tips you can…