Dan Malgran
Marketing Leader
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Category Archives: Marketing Strategy
The Art of Building Marketing from Scratch: Lessons from Year One
When I stepped into my first VP of Marketing role, I thought I knew what prioritization meant. Spoiler alert: I had no idea. Building a marketing function from the ground up is like trying to build a plane while flying it – if the plane was also missing most of its parts and you’re simultaneously…
How to Use SEO in Your Digital Marketing Strategy
Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, and ultimately, your bottom line. Even more important, knowing how…